Pre-shedding. Photo: FilmMagic

The 2003 film Party Monster lays out the best way to maximize one’s impact at a party while minimizing time spent. You and a friend go in, say hi to everyone, pretend to get separated, ask everyone if they’ve seen your friend, reunite, then dip. It gets your name out there the most while spending the least time at the event. Kanye West and “wife” Bianca Censori did a variation on this theme on the 2025 Grammys red carpet: Arrive, get naked, leave, have a rumor circulate that you were never invited and kicked out.

West hit the red carpet around the same time he was losing Best Rap Song to Kendrick Lamar. Censori accompanied West — at first wearing a fur coat, then wearing pretty much nothing at all. For Backgrid devotees, you know this is basically her shtick and it’s not particularly shocking. For people new to the West-Censori school of paparazzology, it was enough to start rumors that the pair had been asked to leave by the Recording Academy. Or that (nominee) West had never been invited at all. One source told Variety that was all nonsense. Rather, West “walked the carpet, got in his car, and left.” They probably had a reservation at their regular spot, the Grove Cheesecake Factory.