Elevate Experience Center & Show Apartments in the same building

A tranquil retreat from city life. Located in the plush suburbs of Gurugram in NCR, Elevate is a co-venture housing project marking the collaboration of Hines and Conscient, two major league developers in the Indian real estate sector. Spread across an area of about 10,000 sq.ft., the design scope comprised architecture, interiors, landscaping and FFE, skillfully realized by Studio IAAD.The holistic design brief allowed for a versatile and flexible intervention; the idea was to ‘elevate’ the person entering the condominiums from the chaos of the noisy world’s frantic pace to a quieter, peaceful space where they can relax and take a breath of fresh air. The structure is designed with metal, glass and wood as principal materials for quick construction, deconstruction and reuse. The design corroborates a dialogue between the experience centre and the show apartments through a similar theme and vocabulary. Envisioned as a boutique hotel, the building is averse to the prevailing treatment of experience centres as an afterthought to housing developments. The ethereal slow-burn experience compels the visitor to sit and ponder, escaping in the forest’s therapeutic solitude, away from the outer world, becoming a placid haven that people want to connect to, engage with and inhabit.

By Alfredo Gonzalez

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