- Energy-drink maker Celsius Holdings purchased rival Alani Nu for a net price of $1.65 billion.
- The acquisition from the co-founders of Alani Nu and Congo Brands expands Celsius’ offerings to women.
- Celsius also reported better-than-expected fourth-quarter revenue.
Celsius Holdings (CELH) shares skyrocketed 25% Friday, a day after the energy-drink maker expanded its efforts to reach women by acquiring rival Alani Nu for a net purchase price of $1.65 billion. The company also posted better-than-expected financial results.
Celsius said the deal consists of $1.80 billion in cash and stock plus $150 million in tax assets. It is purchasing Alani Nu from co-founders Katy and Haydn Schneider and Congo Brands co-founders Max Clemons and Trey Steiger. Congo Brands operates Alani Nu. Celsius noted that along with the initial agreement, the sellers stand to potentially make another $25 million earn-out based on 2025 performance.
Celsius CEO John Fieldly explained that the company expects the move will help expand the availability of Alani Nu products and “help more people achieve their wellness goals with great-tasting, functional product options at more moments throughout their lives.”
The transaction is expected to close in the second quarter.
Along with the Alani Nu news, Celsius reported fourth-quarter revenue of $332.2 million, which topped Visible Alpha consensus. Adjusted earnings per share (EPS) of $0.14 was just short of estimates.
Even with today’s advance, shares of Celsius Holdings have lost about half their value in the last year.
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