The legislation does not specify which platforms will be banned. Those decisions will be made later by Australia’s communications minister, who will seek advice from the eSafety Commissioner – an internet regulator that will enforce the rules.
However the minister, Michelle Rowland, has said the ban will include Snapchat, TikTok, Facebook, Instagram and X. Gaming and messaging platforms are exempt, as are sites that can be accessed without an account, meaning YouTube, for instance, is likely to be spared.
The government says will it rely on some form of age-verification technology to implement the restrictions, and options will be tested in the coming months. The onus will be on the social media platforms to add these processes themselves.
However digital researchers have warned there are no guarantees the unspecified technology – which could rely on biometrics or identity information – will work. Critics have also sought assurances that privacy will be protected.
They have also warned that restrictions could easily be circumvented through tools like a VPN – which can disguise a user’s location and make them appear to be logging on from another country.
Children who find ways to flout the rules will not face penalties, however.
Polling on the reforms, though limited, suggests it is supported by a majority of Australian parents and caregivers.
“For too long parents have had this impossible choice between giving in and getting their child an addictive device or seeing their child isolated and feeling left out,” Amy Friedlander, who was among those lobbying for the ban, recently told the BBC.
“We’ve been trapped in a norm that no one wants to be a part of.”
But many experts say the ban is “too blunt an instrument” to effectively address the risks associated with social media use, and have warned it could end up pushing children into less regulated corners of the internet.
During a short consultation period before the bill passed, Google and Snap criticised the legislation for not providing more detail, and Meta said the bill would be “ineffective” and not meet its stated aim of making kids safer.
In its submission, TikTok said the government’s definition of a social media platform was so “broad and unclear” that “almost every online service could fall within [it]”.
X questioned the “lawfulness” of the bill – saying it may not be compatible with international regulations and human rights treaties which Australia has signed.
Some youth advocates also accused the government of not fully understanding the role social media plays in their lives, and locking them out of the debate.
“We understand we are vulnerable to the risks and negative impacts of social media… but we need to be involved in developing solutions,” wrote the eSafety Youth Council, which advises the regulator.
Albanese has acknowledged the debate is complex but steadfastly defended the bill.
“We don’t argue that its implementation will be perfect, just like the alcohol ban for [children] under 18 doesn’t mean that someone under 18 never has access – but we know that it’s the right thing to do,” he said on Friday.
Last year, France introduced legislation to block social media access for children under 15 without parental consent, though research indicates almost half of users were able to avoid the ban using a VPN.
A law in the US state of Utah – which was similar to Australia’s – was overturned by a federal judge who found it unconstitutional.
Australia’s laws are being watched with great interest by global leaders.
Norway has recently pledged to follow in the country’s footsteps, and last week the UK’s technology secretary said a similar ban was “on the table” – though he later added “not… at the moment”.
Additional reporting by Tiffanie Turnbull in Sydney